Direction of brand cabinet strategy implementation

2022-07-22
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At present, the channel construction of domestic brand cabinet enterprises presents two ways, one is the national franchise way from the establishment of the brand, and the other is the regional direct marketing or franchise way based on the local market and deeply cultivating the regional market

1. Is the national market moving towards the regional market, or is the regional market moving towards the national market Judi cabinet analysis points out that at present, the channel construction of domestic brand cabinet enterprises presents two ways, one is the national franchise way from the establishment of the brand, and the other is the regional direct marketing or franchise way based on the local market and deeply cultivating the regional market

2. Kitchen and electricity integration

home appliance enterprises with strong financial strength have begun to enter the cabinet market. The first way is the division of labor and cooperation between household appliance enterprises and cabinet enterprises, adopting the way of cooperation between brand a cabinet and brand b electrical appliances; The second way is for strong household appliance enterprises to independently produce cabinets and seize market share in the form of their own brands

however, in terms of market operation results, more enterprises have begun to turn to the second method. The reason is that in the first way, the price system of cabinets and electrical appliances is difficult to coordinate and maintain. AIDU Judi cabinet pointed out that this shows the contradiction of the first way of cooperation in the implementation of franchise channels, and brand cabinets are seeking to move closer to the second way through OEM

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